#Stitcher remove listen later license

“It’s sort of the buzzier of shows, people hearing about something and they want to check it out.” “There are tent-pole projects that oftentimes bring people into the platform, and also into podcasting,” Dawn Ostroff, Spotify’s chief content officer and advertising business officer, said at the Information’s Women in Tech, Media and Finance Summit last week. Spotify as of last month had about 1,000 original and exclusive podcast shows.

#Stitcher remove listen later license

The company has signed exclusive podcasts featuring popular talent including “The Joe Rogan Experience,” “The Michelle Obama Podcast,” and the advice and comedy program “Call Her Daddy.” Joe Rogan’s deal to license his video and audio podcast was worth roughly $100 million.

At the time, Budden said his show was undervalued. “Last Podcast on the Left” is the second podcast to leave its exclusive status to Spotify, following Joe Budden exiting his exclusive agreement after both sides could not come to an agreement on terms. Revenue from podcast advertising rose 19% to $842 million last year, compared with 2019, according to an Interactive Advertising Bureau study prepared by business advisory services firm PwC. audience for podcasts continues to grow, reaching about 80 million Americans, up 17% from last year, according to a report released in March by Edison Research and Triton Digital. “But right now the trend is the podcasting platforms are paying a lot more money to the content creators than their podcasts generate at the time of those deals.” “There are points in the creators’ careers where that balance may shift where they actually can generate even more than they were guaranteed in those exclusive deals, by being independent,” said Mike Chapman, a partner at management consulting firm Kearney. Podcaster Joe Budden’s exclusive contract with Spotify is ending, and he’s expressed concerns over how he has been compensated.Īs more podcast platforms battle for top talent, podcast hosts need to weigh what is best for their brands: sign a lucrative deal with one platform exclusively, or distribute their podcasts across multiple platforms and make money through ads and live shows.

Company Town Podcaster Joe Budden says he plans to leave Spotify